Beating Down Frustration in Your Home Business

Beating Down Frustration in Your Home Business

Yesterday a huge wave of doubt and frustration came over me. It came unexpectedly and rose to such heights that I found I was drowning in negativity and talking irrationally. I expressed it to Jim and Molly, my 13yo happened to be in the kitchen too. She had never seen me doubt myself in quite that way. She was worried and showed a side of sympathy and concern I had never seen in her before.

I feel so bad for Cutie,” she kept saying. That’s her nickname for me. “What are you going to do?” she asked me time and again. I didn’t have an answer.

Has that ever happened to you? Where you just couldn’t hold it in anymore and the demons of negativity started beating you down?

“You’ll never make it,” they say.

“You’ve totally missed the mark, why keep trying?”

“If this was the right path, shouldn’t it be easier?”

Typically, if you’ve hung around with me much on this blog or you’ve worked with me before, you’ve experienced the opposite. I believe you can do anything you set your mind to and cheering you on makes me happy. In my core I see the potential and good in everyone.

But sometimes, it’s hard to believe the same for me. That’s the truth.

So today I’m just being honest with you and working some things through on paper. If you’re feeling confused, write THROUGH the emotions and figure out why. Asking questions help. These are core coaching concepts I work with my clients and use on myself too…let’s see where they go…ready to hear some inner dialogue? Keep reading.

Why am I feeling doubtful?

Since I opened my life coaching practice I have always had this HUGE vision to help moms live happier lives. I’m an intense person in general and having small goals just doesn’t work for me.

I remember researching publishing companies within weeks of opening my practice, because I knew I had to ‘see’ where I was going. What would be better, Namaste Publishing, or Hay House?

Conscious Parent CourseIt was then that I found Dr. Shefali Tsabary on the Namaste Publishing website. I pre-ordered her book The Conscious Parent and loved the concepts so much that I incorporated her theories into my life and practice, developed a friendship with her and wrote a companion workbook which was approved by Namaste for use in my Conscious Parent Course.

Great. Or not.

I loved what I was doing and I was making a little bit of money doing it. But my vision was bigger. I kept asking myself HOW can I reach more moms?

So I set out to writing my first book April O'Leary - Ride the waveRide the Wave: Journey to Peaceful Living in which I share my own personal transformation from frustrated at-home mom and how I was able to let go of much of my reactivity. I wrote it in a week (the first week I had to myself in ten years since becoming a mom) and shared it with my contact at Namaste. They weren’t interested. So I found a way to make it happen for myself and learned the art of self-publishing.

I continued coaching privately and knew that with a one-to-one practice I would severely limit my ability to reach thousands of moms with the strategies I shared in my book. This led me to creating the 13-01-13-uofmoms-header3University of Moms, developing some online courses and eventually to founding the Happy Mom Conference Happy Mom Conferencewhich ran in 2013 and 2014 providing educational talks and mom-focused vendors in an atmosphere of support.

Great. Or not.

I loved what I was doing and I was making a little more money doing it. But my vision was bigger and I had put a lot on myself. This was WAY more work than I had planned and it was taking WAY more tip.

Yes the vision persisted. How can I reach more moms?

Looking through the photos from the conference I saw moms who were thriving in direct sales and network marketing businesses. Their tables lined the perimeter of the room and suddenly I saw something I had never seen before.

Yes! Here are the moms I’ve been waiting to reach.

That year I took a complete shift in my entire business and rebranded my practice to help moms, like you, to build your home businesses, but more than that, to experience happiness and feel recognized and valuable as you did it.

Now that I’m writing this through I can see where the frustration is coming from. Isn’t that interesting.

I’m not an expert in network marketing. Yes I wrote a book with Jessica Higdon, and we hit the best-seller list just recently. The fact is, I’ve only just begun incorporating the network marketing model into my coaching practice as an added source of revenue.

What I am an expert in is life coaching. I love helping people navigate their personal challenges. I love helping them examine their core beliefs about themselves and their world around them. THAT is where I have had a major life change and THAT is where I can help you.

Yes I have learned about marketing along the way, but truly that’s not my goal. It’s a sideline skill you need to build any business.

BUT if you are unhappy in your life, becoming a top-earner in your company is not going to change that. I know plenty of women who have achieved that level of success and are no happier because of it. And the truth is, often it brings its own unique relationship challenges that need to be addressed.

Being out of alignment!

That is the core reason I was feeling doubtful. When you are out of alignment in your life, your emotions will alert you. It’s that simple. Don’t sweep them under the rug dig deeper (in writing) and find out why.

For me, today, those emotions of frustration were simply alerting me to dig deeper and now I have a choice.

You see how writing can take you places you might not have otherwise gone. I could have chosen to let my mind continue to spin tales all day long. Beating me up. Telling me I’m not going to achieve my dreams. Now I can choose to shift and embrace the journey and get back on my course.

It’s why The Katy Perry movie is my favorite movie of all time (and there are plenty of other real-life examples to support this concept). During her rise to fame she was told to be more like Avril Lavigne, and she kept saying, I just want to be Katy. When she stuck with it, despite her car being impounded and having no money magic eventually broke through.

All it takes is one connection. All it takes is persistence and staying the course. Someone will rise up to help you. I truly believe that. The universe will not let your dreams fall flat.

Yes, you’ll learn plenty along the way. Yes, you’ll doubt yourself. Yes, you’ll want to quit. Yes, you’ll see in others what you don’t see in yourself. And YES you’ll have to decide are you going to let frustration beat you down or will you stay the course?

For me. I’m staying the course.

Now I have to go wake up Molly and tell her I’m not quitting.

April O'Leary

April O’Leary is a Certified Life Coach, Author and Founder of the University of Moms. She happily resides in Florida with her husband and three daughters. For more info visit uofmoms.com and apriloleary.com

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